Digital signage puts you in complete control of your messaging, allowing you to react to outside influences and target specific customers.
This means you can constantly optimize your kiosk to ensure it’s giving you the maximum return on your investment. Traditional signs tie your business into a static approach, but with digital signs, you can constantly adapt and tailor your message to meet your audience’s needs.
Digital signage is designed to predict people’s behaviour and this greatly increases your ability to upsell. A digital kiosk for retail can upsell as effectively as a human, meaning you can reassign your staff to other important tasks.
A digital kiosk can keep track of items customers commonly buy together, learning which products are best to recommend in each situation.
People love technology, and they love video. With digital signage, you have all the tools you need to get people engaging with your brand.
A sports store can show video of their mountain climbing boots in action, with professional rock climbers scaling amazing scenery. The interactive nature of this advertising draws people in and greatly increases engagement.
No matter how well laid out your store is it can be impossible for your customers to see every item. With digital signage though, customers can easily scroll through thousands of items, giving them a better idea of the products you sell.
When a customer goes into a big clothes retailer they spend hours flicking through clothing racks to find what they want. With digital signage though that customer can search for specific items and easily see everything that’s on offer.
Digital storage naturally ties in with your e-commerce store and can boost your customer’s awareness of your online presence.
A shoe store can easily encourage customers to follow their social accounts and increase awareness about their online store through messages such as “if you enjoyed your experience, then you’ll love our online store where you can effortlessly shop our entire catalogue.”
Often it takes multiple touch-points to create a sale and digital signage can help your business create those touch-points.
By collecting details such as email addresses, you can increase your interactions with your target audience and get a second, third, and fourth shot at making a sale.
Encourage people to sign up for your weekly newsletter by offering a special discount to subscribers.
With the ability to integrate different sanitary solutions such as germ-killing UVC devices, and antimicrobial screen protectors, digital signage is a safe solution for the modern world.
Rather than staff members guiding customers through the store, which requires face to face contact, shops can advertise their offerings without putting their staff and customers at risk.
We want your retail business to get the most out of its digital signage and we’re happy to help with any questions you might have.
We’ll be in contact with you to get the process started.
Every business is unique, and we understand this. That’s why we take the time to get to know your business so we can create digital signage that works for you.
Meridian will work with you to ensure you receive a bespoke product that’s perfectly suited to your business needs. With short lead times and high-quality products, we make sure you’re reaping the rewards of digital signage without having to wait.
A digital kiosk has to have a positive impact on your business and that’s our ultimate goal. We will work with you throughout the process to make sure everything is set up for you to achieve the maximum return on your investment.